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5 Tips for Designing a Hotel Website That Stands Out

5 Tips for Designing a Hotel Website That Stands Out


When it comes to creating a successful website for a hotel, the challenge is to make it stand out from the competition. The good news is, with a few simple tips, any hotel website can be designed to be both distinctive and effective. In this article, we’ll provide 5 tips for designing a hotel website that stands out and grab customers’ attention.

Creating an outstanding website for a hotel requires strong visuals, a focus on mobile optimization, and an emphasis on creating a personalized experience for customers. It is also important to make the booking process as easy as possible for guests. Understanding the importance of each of these elements is the key to success in creating a hotel website that draws in customers and keeps them coming back for more.

For hotel websites to truly stand out from all the other websites out there, they need to have an eye-catching design. Visuals should be bold and attractive, and they should be used strategically to draw in customers and give them a glimpse of the hotel’s offerings. When it comes to visuals, hotels should also be mindful of the quality of photos they use, making sure they are professional and of high resolution.

Another important factor in creating an outstanding hotel website is mobile optimization. With more and more people using mobile devices to search for hotels, it is essential to ensure that the website is optimized for mobile. This means that the website should be responsive, meaning it will adjust to fit any device’s screen size. It should also be easy to navigate on mobile devices, with all the necessary information easily accessible.

In addition to making sure the website is visually appealing and optimized for mobile, hotels should also leverage video content to give guests a better idea of what the hotel has to offer. Videos can be used to showcase the hotel’s amenities, the surrounding area, and even the hotel staff. Videos can be a powerful tool in helping guests get a better idea of what to expect from a hotel.

Making the booking process as easy as possible is also essential for a hotel website. Guests should be able to quickly and easily book a room without any major difficulties. To make sure the booking process is easy, hotels should make sure the website is intuitive and that the booking process is as streamlined as possible.

Finally, hotels should strive to create personalized experiences for their guests. This means that the website should be tailored to each individual user, with recommendations based on their past visits and preferences. By creating personalized experiences, hotels can make sure each guest feels like their visit is special and unique.

These are just a few of the tips for designing a hotel website that stands out. In the following sections, we’ll delve into each of these tips in more detail and provide strategies and examples of hotel websites that have successfully implemented these tips.

Tip 1: Use Bold Visuals

The first tip for designing a hotel website that stands out is to use bold visuals. Visuals are a great way to draw guests in and create a memorable experience. When used correctly, visuals can help capture a guest’s attention and give them a sense of what your hotel is all about. Here are some benefits of using bold visuals on your website and some strategies for optimizing them.

Benefits of Bold Visuals

Bold visuals can be a powerful tool for drawing visitors in and getting them to engage with your hotel website. The use of bold visuals can help enhance the overall user experience and make it easier for potential guests to find the information they need. Bold visuals also help create a strong impression, as they are more likely to be remembered by the user.

Strategies for Optimizing Visuals

There are several strategies for optimizing visuals on your hotel website. First, choose visuals that are relevant to your brand and will help tell your story. Focus on visuals that evoke an emotional response and capture the unique feel of your hotel. Additionally, make sure to use visuals that are high quality and optimized for web use. You can use tools like Adobe Photoshop to make sure your visuals are optimized for the web.

Examples of Hotel Websites That Demonstrate Bold Visuals

There are many examples of hotel websites that utilize bold visuals to capture a visitor’s attention. The Maven Hotel in Denver uses bold, vibrant visuals to create an immersive experience for potential guests. The website also uses high-quality visuals that are optimized for web use. Another example is the Titanic Hotel in Belfast, which uses bold visuals to evoke a feeling of luxury and elegance. The visuals are also optimized for web use and provide a great user experience.

Tip 2: Optimize for Mobile

Today’s digital world is highly reliant on mobile devices; in fact, it is projected that by 2021, almost three-quarters of all internet traffic will come from mobile devices. As such, it is essential for hotel website design to be optimized for mobile users. Mobile optimization allows customers to have a seamless experience when searching for and booking accommodations, no matter what device they are on.

When optimizing a hotel website for mobile users, there are several different strategies to consider. One of the most important considerations is page loading time; pages that take too long to load, or don’t load at all, can be a major turn-off for potential customers. To ensure that pages load quickly, use a lightweight design and optimize images for faster loading times. Additionally, ensure that all essential elements of the page, such as the booking system, are optimized for mobile devices.

It is also essential to ensure that all buttons and links are clearly visible and easy to access on a mobile device. Mobile users should not have to zoom in or be forced to scroll horizontally to navigate the page. Additionally, ensure that all text is readable on a mobile device; this means selecting a font size that is large enough to be easily read and adjusting the spacing between words and letters to ensure legibility.

Finally, don’t forget the importance of responsive design. Responsive design ensures that your website will look great on any device, regardless of the screen size. Use a grid system for layout and create content that is easy to scan on a mobile device. Additionally, consider using a style guide or framework that is designed specifically for mobile devices.

By following these strategies, hotel owners can ensure that their website is optimized for mobile users. Taking the time to design a hotel website that stands out on mobile devices will make it easier for guests to find, book and enjoy their stay. Examples of hotel websites that demonstrate mobile optimization include the Ritz Carlton and the Four Seasons, both of which offer a smooth and enjoyable experience for all mobile users.

a black and white photo of a curved concrete wall

Tip 3: Leverage Video Content

While many people think of text content when they think of web content, video can be a powerful tool for creating an engaging and effective hotel website. Video content can help capture the attention of visitors and give them a clear picture of what to expect from the hotel’s services and amenities. And with the rise of smartphones and other mobile devices, video content can be even more useful in providing potential guests with an immersive experience.

One of the main benefits of leveraging video content is that it can help create a more memorable and lasting impression on visitors. With video, hotels can showcase their rooms, services, and unique amenities in a way that's more engaging and immersive than still images or text descriptions. This can help set a hotel apart from its competitors and create a positive first impression with potential guests. Additionally, video can help hotels connect more effectively with their target audience, as it allows them to tell a story about their brand and demonstrate the value they offer.

When it comes to optimizing video content for a hotel website, there are several strategies to consider. First, it’s important to make sure that the video is high-quality and visually appealing. This means using the latest video technology and high-resolution imagery to ensure that the video is engaging and engaging and provides a clear picture. Additionally, hotels should use video content to showcase the features and amenities of their property, as this can help paint a picture for potential guests. Finally, hotels should optimize their video content for all devices, as this will ensure that it’s accessible and viewable on any device.

There are a number of hotel websites that demonstrate the power of video content. For example, the website for the Marriott Hotels uses video to showcase their various amenities and services, while the website for the Four Seasons Hotel uses video to create an immersive experience. Additionally, the website for the Ritz-Carlton Hotel does an excellent job of demonstrating their luxurious amenities and services through high-quality video content.

By leveraging video content, hotels can create an engaging and effective website that stands out from the competition. Video content can help create a memorable and lasting impression on visitors and provide an immersive experience for potential guests. Additionally, video can help hotels connect more effectively with their target audience and demonstrate the value they offer. By following the strategies outlined above, hotels can create an engaging and effective website that stands out and entices potential guests.

Tip 4: Make It Easy To Book

One of the most important aspects of designing a hotel website that stands out is making it easy to book. A streamlined booking process is essential for providing an enjoyable and stress-free experience for guests that will encourage them to book again. In addition, a streamlined booking process also helps hotels maximize their bookings and revenue.

When designing a hotel website, it’s important to keep in mind that guests are looking for a seamless experience. They want to be able to easily find the necessary information, search for available rooms, and book their stay quickly and without hassle. To ensure a smooth booking process, hotels should consider the following strategies:

1. Offer a variety of payment options. To make it easy for guests to book, make sure that your website offers a variety of payment options. This includes both traditional methods, such as credit cards and bank transfers, as well as newer methods, such as Apple Pay and PayPal.

2. Simplify the booking process. The booking process should be as simple as possible. From the initial search to the final booking, make sure that the process is intuitive and that the necessary information is clearly displayed.

3. Utilize automated confirmation emails. Automated confirmation emails are a great way to provide a personalized touch to the booking process. These emails should provide guests with the necessary information about their booking, such as the date of their stay and the type of room they have booked.

4. Use a booking widget. A booking widget is an effective way to make the booking process even easier. It allows guests to quickly search for available rooms and book their stay in just a few clicks.

5. Offer 24/7 customer service. To provide an excellent customer experience, it’s important to offer 24/7 customer service. This will ensure that guests have access to the help they need and can feel confident that their concerns will be addressed quickly and effectively.

By following these strategies, hotels can create a seamless booking experience for their guests and maximize their bookings and revenues. Examples of hotel websites that have successfully implemented these strategies include The Hilton, Marriott, and InterContinental. These websites offer a variety of payment options, simplify the booking process, utilize automated confirmation emails, use a booking widget, and offer 24/7 customer service.

Making it easy to book is essential for providing an enjoyable and stress-free experience for guests. By following the strategies outlined above, hotels can make the booking process easy and ensure that their website stands out.

Tip 5: Create Personalized Experiences

Personalization is quickly becoming the norm in the hospitality industry. With this in mind, it's essential to design your hotel website to deliver a personalized experience to every guest.

Personalization can take many forms. From the booking process to the hotel stay, guests should feel that their experience is unique to them. This could include personalized welcome messages, tailored recommendations, and even special offers or promotions that are personalized to the guest.

The key to personalizing the guest experience is to collect and use data. This can be done directly through guest surveys, or through automated tracking tools such as web analytics that can provide insights into guest behavior. With these data points, you can create tailored experiences for each and every guest.

When it comes to designing a personalized website, there are a few steps to consider. Start by gathering data on your guests. Use surveys to ask guests about their preferences and interests, and use tracking tools to track their behavior. This will give you a better understanding of how to best serve them.

Once you have the data, you can begin to customize the website. This could involve adding personalized welcome messages, tailored recommendations, and even special offers or promotions that are specific to each guest. You can also use this data to create personalized landing pages for each guest. This will make navigating the website easier and help create a more personal experience.

Finally, make sure you have easy-to-use tools for guests to update their personal preferences and stay in touch with your hotel. This could be as simple as a form to update their preferences, or a newsletter to keep them informed.

By creating personalized experiences on your hotel website, you can set yourself apart from the competition. Guests will appreciate the customized experience, and you’ll benefit from increased loyalty and satisfaction.


Designing a hotel website that stands out can be a daunting task for any business. It requires a unique and creative approach that leverages all of the latest digital trends. Utilizing bold visuals, optimizing for mobile, leveraging video content, creating a seamless booking process, and personalizing the guest experience are five essential tips for designing a successful hotel website.

First, bold visuals can help to attract new guests and create an engaging online experience. Strategies for optimizing visuals include using high-quality images, incorporating videos, and featuring bold, bright colors. Examples of hotel websites that demonstrate bold visuals include the Hotel Valencia Santana Row in San Jose, California, which uses vivid colors and high-resolution images to showcase their property and amenities.

Second, optimizing for mobile is essential, as it allows guests to easily access your website on any device. Strategies for optimizing for mobile include having a responsive design, testing the website on various devices, and using a mobile-friendly design. Examples of hotel websites that demonstrate mobile optimization include the Mauna Kea Beach Hotel in Hawaii, which utilizes an intuitive and responsive design that is optimized for both desktop and mobile devices.

Third, leveraging video content is a great way to engage guests and provide a comprehensive look at the hotel. Strategies for incorporating video content include creating promotional and educational videos, as well as leveraging user-generated content from guests. Examples of hotel websites that leverage video content include the Marriott in New York City, which features high-definition videos of their property and amenities.

Fourth, making it easy to book is a must for any successful hotel website. Strategies for creating a seamless booking experience include having a payment processing system, a user-friendly booking interface, and providing discounts and promotions. Examples of hotel websites with easy-to-use booking systems include the Park Hyatt Aviara in California, which offers a simple and intuitive booking experience.

Finally, creating personalized experiences for guests is essential in today’s digital age. Strategies for personalizing the guest experience include utilizing guest feedback, offering loyalty discounts, and enabling guests to customize their stay. Examples of hotel websites that deliver personalized experiences include the Ritz-Carlton in Orlando, which offers personalized experiences to guests, such as customized amenities and special services.

In conclusion, designing a hotel website that stands out can lead to increased revenue, better customer satisfaction, and improved brand recognition. By following these five tips for designing a successful hotel website, you can create an outstanding digital presence that will capture the attention of potential guests. Start designing your hotel website today and create an outstanding online experience for your guests.

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