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10 must-have features for a modern company website design

10 must-have features for a modern company website design


Your website is the digital face of your business. It's the first impression many of your customers will have of your brand, and if it's outdated and unappealing, those customers may not stick around for long. That's why, in this day and age, it's essential for businesses to have a modern website design.

But what features should you include to create a website that's modern and appealing? In this article, we'll discuss 10 must-have features for a modern company website design. We'll look at responsive design, search engine optimization, calls to action, high-quality visuals, clear navigation, mobile-first design, content optimization, social media integration, chatbot technology and user-friendly design. By following these principles, you can create a website that's stylish, functional and engaging.

Responsive Design

In today’s digital world, you can’t afford not to have a website that looks and works great on any device. A website without responsive design is like a car without an engine; it won’t get you very far.

Responsive web design is the practice of building a website that looks and works great regardless of the device or browser is being used to access it. This means your website will be optimized for desktop, smartphones, and tablets, so that no matter what device your customers are using, they’ll have a good experience.

When building your website, make sure that your developers create a design that uses flexible layouts and images that are optimized for various resolutions. This will ensure that your website looks great no matter what device people are using to view it. Additionally, make sure that all the elements on your page automatically adjust their size and position in order to fit smaller screens.

It’s also important to test your website on multiple devices to make sure that it works correctly. Doing so will ensure that all the elements of your website are properly sized, positioned and interact correctly with the user.

Ultimately, responsive design is an absolute must-have feature for any modern company website design. It’s essential for keeping up with the ever-evolving tech landscape and giving your customers the best possible experience.

Search Engine Optimization

When it comes to the design and layout of a modern company website, the importance of search engine optimization (SEO) can’t be understated. SEO is the practice of optimizing your website for better online visibility, by incorporating specific strategies to increase your website’s relevance for certain keywords and phrases. This is critical for companies who want to attract prospective customers and drive more organic traffic to their websites.

When choosing features for your modern company website design, it’s essential to include SEO optimizations that will boost your ranking on search engines. This could include incorporating and optimizing page titles, meta descriptions, and meta tags, all of which should be SEO-friendly and keyword-rich. Additionally, it’s important to ensure that all of your content is properly indexed and your URLs are optimized.

In addition to optimizing your content for SEO, you should also pay attention to your website’s technical structure. This involves ensuring your website is running on a speedy, mobile-friendly platform and the code is error-free. You should also make sure your site is optimized for all popular browsers, as well as for mobile devices.

One final feature to consider when creating a modern company website design is setting up redirects from any old URLs, as well as creating a comprehensive internal link structure to help users navigate through your website.

Overall, search engine optimization is an essential part of any modern company website design, as it can help your website reach more customers through organic search results. By incorporating all the features listed above, you can ensure your website is properly optimized for search engines, giving you an added advantage in the crowded online marketplace.

Calls to Action

Any modern company website design should include calls to action throughout the website. From the homepage, to product pages, to blog posts and other content, calls to action should be used in strategic places to encourage potential customers to take action. Whether you want to prompt website visitors to get a free quote, sign up for the email list, or visit a landing page, you need to provide ways for website viewers to take action.

When setting up calls to action on a website, there are several things to keep in mind. First, make sure the language you use is clear and concise. You want to make sure your intentions are clear and that users know exactly what they are being asked to do.

Next, consider where to place your calls to action. You want to make sure to place them prominent places on your website, such as in the main navigation or at the end of a blog post. Additionally, consider using different types of calls to action. Button-style calls to action can be highly visible and effective in prompting users to take action.

Finally, consider including some type of incentive to encourage users to take action. Think about offering a free download, a discount code, or access to exclusive content in exchange for something. This could be signing up for an email list or visiting a landing page.

Including calls to action on your website is a great way to help encourage users to take the next step in your sales funnel. Just keep in mind that you need to make sure the language is clear, place your calls to action prominently, use different types of calls to action, and offer incentives to encourage action.

High Quality Visuals

In today’s world, consumers expect websites to be just as visually appealing as they are informative. A modern company website should include high resolution visuals to create an aesthetically pleasing page. When designing your company website, be sure to include visuals, such as logos, media, and photos, that have a crisp, high quality look.

Logos help your website stand out and increase your brand recognition. Use fonts, colors, and shapes that are consistent with your company’s branding and add a recognizable face to your website. Photos are also a great way to illustrate your brand and let visitors learn more about your products or services. Photos of people and places can help to create an emotional connection with the viewer and make your brand more personal.

Videos are a great way to engage your visitors and add a visual element to your website. They can be used for anything from product demonstrations to company announcements, so be sure to include a few. Media such as audio files and animated GIFs are also fun and interactive means of adding an additional layer to your website.

Don’t forget to include visuals that facilitate usability. Graphical elements such as buttons, headings, and arrows can help guide visitors to the content they’re looking for. Additionally, icons are a great way to add visual interest to your website and provide a visual cue to users.

Using visuals to create a high quality website is a great way to engage customers, boost recognition of your brand, and improve the overall look and feel of your company website. With the right visuals, a modern company website can truly shine.

Clear Navigation

Gone are the days of clunky, complicated navigation menus. Your visitors should be able to find what they’re looking for without having to hunt for it or decipher a complex website architecture. So when you’re designing a website for a modern company, make sure to include clear navigation.

At the very least, you should have a navigation bar at the top of each page. It should be easy to identify and include the main categories of pages available. Have your web designer pay attention to the color of the menu, the font style, and the size of the text to make sure it stands out and that it’s not too small to read.

Consider organizing the menu items according to their level of importance. For example, many companies will lead with their homepage, followed by the about page, contact page, and other offerings. You can also use this space to link to your blog, services, and products.

Beyond just the primary navigation, you can also add a second-level navigation. This is essentially a drop-down menu that allows users to quickly jump to a specific page. This will ensure that users don’t get overwhelmed by too many choices in the main navigation and can quickly find the page they’re looking for.

Lastly, if you’re feeling adventurous, you can also experiment with off-canvas navigation. This type of navigation is designed to be hidden until the user clicks a button to reveal it. It allows you to display all of your pages without over-cluttering the main navigation.

When it comes to company website design in 2019, clear navigation is an absolute must. Keep your visitors in mind and make it easy for them to find the information they’re looking for without getting lost.

Mobile-First Design

In the modern world, a website that isn't designed with mobile-first design is incomplete. All major companies know this and prioritize mobile design in their website design process.

With mobile-first design, companies can make sure that visitors to their website have the best experience no matter what device they're accessing their website from. This includes creating a website that looks great and works fluidly from any device.

When designing for mobile, companies should include features like mobile-friendly navigational menus, mobile search functions, and interactive elements like pop-ups or menus that will look great on smaller screens. Companies should also make sure that all text is clearly readable, and that videos and other visuals are viewable on different devices.

Another important thing for companies to think about when designing for mobile is page speed. Pages should load quickly and reliably on all devices to ensure that visitors don't get frustrated with slow loading times.

Finally, companies should consider using a responsive design so that their website looks great and functions seamlessly on any device. Responsive design makes sure that all elements of the website—from the layout to the navigation—will look great on any device.

It's clear that mobile-first design is a must-have feature for any modern company website. Companies should keep these tips and tricks in mind when designing their website to ensure that their website looks great and works great on any device.

Content Optimization

A modern company website should be designed with content optimization in mind. Those wishing to get the most out of their company websites should take the time to ensure that their site’s content is properly optimized for the web. Optimizing content ensures that your website is more visible and provides users with easy-to-understand texts that are accessible to search engines. Content optimization should include proper keyword usage, meta-tagging, streamlined syntax, and the inclusion of images and videos.

Keywords are an essential part of content optimization as they help to guide search engines to your website. Think about the words and phrases that people use to search for a company like yours, and incorporate them into your content. This will help to drive more traffic to your website.

Meta-tags are also important for content optimization as they are used to describe the content of a page. SEO friendly meta-tags will help search engine crawlers to better understand the content of your website.

When it comes to the actual content, readability should be taken into account. Make sure the syntax is streamlined, the sentences are organized, and that the text is broken up with headings and subheadings. This will make it easier for users to understand what is written and to scan through.

Finally, visuals are important for content optimization. The inclusion of images, videos, and infographics can help to make your content more engaging and easier to understand. This, in turn, will help to boost your website’s visibility in search engine results. Follow these tips and you’ll be well on your way to creating a modern company website with content that is optimized for maximum reach.

Social Media Integration

In this day and age, it is nearly impossible for a modern business to survive without strong social media presence. For that reason, having social media integration as a must-have feature for your company website design is a no-brainer.

Integrating your website with your social media profiles allows your customers to stay connected and engaged with your company. This integration also serves to create a bridge between the digital and physical aspects of your business, allowing customers to connect and interact with your brand in a variety of ways.

With social media integration, you can make it easier for your customers to share information about your company with others. You can also include social media buttons on your website, allowing customers to quickly and easily follow your company on Facebook, Twitter, Instagram, and other social media platforms.

By including social media integration on your website, you can also stay in touch with your customers and update them on the latest news and updates related to your business. This feature also serves to increase customer loyalty and strengthen your brand recognition.

Finally, having social media integration on your website can serve as a valuable resource for gaining valuable insights into customer buying behaviors and preferences. This information can prove invaluable when it comes time to make changes to your website design in order to better accommodate your target audience.

In short, social media integration is an essential feature for any modern company website. It not only makes it easier for customers to stay connected with your business, but it also provides valuable insights into customer buying behaviors and preferences. So, if you want to ensure that your website design is truly up to date with the latest technologies, then adding social media integration should be at the top of your list.

Chatbot Technology

In this day and age, having a website that prioritizes customer service is paramount for modern companies. And what better way to create an interactive customer service experience than with chatbot technology? Chatbots are automated programs designed to simulate conversations with human customers. Installing chatbot technology on your website can reduce the time it takes to answer customer queries by up to 80%. Not only that, but having a chatbot on your website increases the likelihood of customers returning to purchase again.

To get started, create an AI-enabled chatbot that has access to your website’s database. This way, the chatbot can quickly and accurately answer customer queries. If you want to give your customers a more human experience, you can set up a natural language processing system that uses machine learning to determine the customer’s intent and provide them with the most relevant response.

Another great feature of chatbot technology is that it can help to reduce customer service costs. By automating the customer service process, you can reduce the need for customer service agents and save money in the long run. Plus, you can use the chatbot to analyze customer data to gain valuable insights and improve customer experiences.

So, if you want to stay competitive in the modern online market, make sure that your website design includes chatbot technology. It’s a great way to improve customer service, reduce costs and gain valuable customer insights.

User-Friendly Design

When creating a modern company website, user-friendliness is key. Making sure you have a design that’s consistent and easy to navigate will help users find what they’re looking for faster and give them an enjoyable experience. Here are some must-have features for user-friendly website design:

1. Simplicity: Simplicity should be at the top of your list when designing a website for a modern company. Choose a minimalistic design with few colors and a clean, organized layout. This will make it easier for visitors to quickly identify where to find what they’re looking for and reduce the amount of time it takes for them to navigate the site.

2. Easy Navigation: Make sure visitors can easily move from one page to another. Ensure your menu options are clearly labeled and provide the necessary info to help direct visitors to the right page. Include drop-down menus and search bars to simplify the user’s journey and make sure the menu remains visible on all pages of the website.

3. Responsive Design:Responsive design is an absolute must for modern company websites. Responsive design ensures your website looks good and works well on both desktop and mobile devices. It also helps improve SEO and allows users to access the site no matter what device they’re using.

4. Load Time: Users don’t want to wait for a long time for your website to load. Utilize the latest technologies and coding tips to ensure your website loads quickly and efficiently. This will help boost user experience and create a positive attitude towards your company.

5. Accessibility: Keep in mind the diversity of your target audience. Design your website to be accessible to users of all ages, abilities, and languages. This will ensure everyone can have an enjoyable experience on your website and make sure your business appeals to awider range of customers.


It is important to note that just having these 10 features will not guarantee a successful company website. It is also important to have a team that works together and has the technical know-how to make these features work. Additionally, it is critical to ensure that you are continually updating and upgrading your website and its features. As technology evolves and changes, the design of a website must also change in order to remain competitive. Taking the time to ensure that your website is up to date with the latest design trends and features can ultimately make or break the success of a website. With the right team and the proper attention to detail, utilizing these 10 must-have features for a modern company website design can help you to create a successful and engaging website.

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